From the point of view of practical application, a press release can and should be a useful source of information for a journalist. But this happens only if it is compiled correctly and contains the necessary information.

For example, the data in press releases written unprofessionally is always questionable. The dilettante's hand is immediately visible: spelling errors, ridiculous sentence constructions, stylistic flaws, etc. are striking. The information obtained from such a press release has to be checked and rechecked.

When it comes to an event at a manufacturing facility, the accuracy of the information in a press release is of particular importance. It is important for a journalist to know significant facts from the history of the enterprise, the names of products, surnames, patronymics of current managers, the correct formulation of what is happening and an assessment of its scale and significance for society are needed.

Most often, at events that are prepared in advance, all journalists present receive press releases. And if the editorial office sent a journalist, then he will make a material for the newspaper – you can be sure. Another thing is whether the data from the press release will be used, or will the correspondent want to present his own view of what is happening? It is difficult to predict here, it is largely determined by the human factor.

If the publication in the newspaper is paid, of course, all the wishes of the company's press service should be taken into account, including the information provided in the press release. The rule: "Whoever pays the money orders the music" is still valid today.

There are situations when the purpose of a press release is to interest the media and thus force them to come to an event that the company intends to hold. In this case, it is very important already in the first paragraph of the press release to indicate its significance and role for the readership and audience of the media. Perhaps this will be a landmark event in the region or an important one in social terms. The editorial staff should receive information that cannot be ignored.

The background of the planned event will be very useful in the press release. If this is not the first time the company has held this promotion, then it is worth noting the results of previous promotions. So you can once again remind yourself of your good deeds, which is useful for forming a positive image. Ultimately, all specially organized publications, for which a press release is written, are aimed precisely at creating the right image in the eyes of the public. It is not for nothing that they say that it is not enough to do noble deeds, it is necessary for the world to know about them. A melhor maneira de treinar e se acostumar a jogar Aviator www.jogodoaviator.com.br é primeiro usar um jogo demo onde você pode jogar gratuitamente e testar todos os recursos disponíveis. Não há muitos controles, mas neste jogo, qualquer erro custa dinheiro real, por isso é muito mais inteligente evitar erros .